Writing Digital! Content creation and marketing

The session will cover key techniques for increasing revenue, in relation to front end content strategy for small and medium businesses.

In this session we will look at the importance of content planning as part of the overall marketing strategy for your business.

• Learn how to define buyer personas
• How to analyze and map customer needs to the business strategy
• How to determine what topics to address when, including content marketing offerings, to support the customer at multiple points in the customer journey – looking for trends, topics, keywords.
• How to develop style guidelines (on how to write for the audience, writing styles and techniques, storytelling).

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